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Category Archives: Reputation Management
n the medical field in particular, online review sites have become fast, furious and powerful. They overshadow and outrank even the most sophisticated of medical practice websites, and often one will have to sift through 12 or 13 before getting to a website, if in fact there is a website at all Continue reading
We all have choices these days — many, many choices — in where we choose to do business. I’ve said it before and I’ll say it again because this is the deal in today’s frenzied world of choices: It’s the business that goes the extra mile that wins your business. A bank is a bank is a bank. Rates are pretty much even no matter where you go, and all have similar services with not many differentiators. What’s the difference in where you choose to place your money? Customer service. Being treated really well, and as though you matter. Continue reading
Seth Godin says it well: ”The web changes everything it touches, sometimes in significant ways. Travelers ranted about poor service for a generation, but once the internet makes it easy to rank and sort and connect, the service has no choice but to change. Some businesses see Yelp and others as a tax, a burden they have to pay attention to in order to stay relevant, and they grumble about it.” Continue reading
Protecting your online reputation has never been more important. Make sure you are aware of the industry specific review sites in your field and are monitering them on a regular basis. No one wants surprises where review sites are concerned, unless it’s a great review. And the fact of the matter is happy customers, unless prompted, do not often write reviews. Continue reading
Organic searches, rankings, online marketing, geo targeting, local listings, directory submissions, social media marketing. With a few good team members, a solid marketing base and alot of gumption, I can do that! Continue reading
Posted in Branding, Integrated Marketing, Marketing, Online Marketing, Optimized Website Design, Reputation Management, SEO, Social Media: Good for Business
Tagged Internet marketing, optimized website design, search engine friendly website design, search engine optimization, SEM, SEO, Social Media Marketing
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