Author Archives: Suzen

Who are you and why should I remember you? Continue reading

Posted in Branding, Business growth, Growing Your List, Online Marketing, Online Marketing Strategy, Online Marketing and Growth, VIDEO's | Tagged , , , , , , , | 2 Comments

Most search queries are not commercial (people looking to buy something) or transactional in nature. Most search queries are informational or navigational. Continue reading

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The way that healthcare is being delivered today is changing. Its’ ability to reach out to you is easier than ever before and important to strive for, so that the services you receive are efficient, portable and most of all effective. Interaction and connection is encouraged. If you are engaged with your healthcare providers, trust is formed and then a relationship. And that’s how you stay sticky. Continue reading

Posted in Business growth, Online Marketing Strategy, Relationship Marketing | Tagged , | Leave a comment

n the medical field in particular, online review sites have become fast, furious and powerful. They overshadow and outrank even the most sophisticated of medical practice websites, and often one will have to sift through 12 or 13 before getting to a website, if in fact there is a website at all Continue reading

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It’s about being KNOWN for something, even if you are a yoga instructor like your 6 neighbors, or a realtor, like one third of our town, or a marketing expert, like…well, yeah. What’s your Somethin’-Somethin’ that SETS YOU APART from all the other white noise?? From all of your competition? How are you going to remembered? Continue reading

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There are many ways to monetize your blog so that you are “making money in your sleep” as they say, and affiliate marketing is one good way Continue reading

Posted in Affiliate Marketing, Blogging for business, Monetization, Monetizing Your Blog | Tagged , , | 5 Comments

Being a New Yorker I was a huge Ed Koch fan, and his passing saddened me, as it marked an end to a New York era- Ed was so quintessential New York Continue reading

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I apply this unconsciously honed skill in my everyday life, which I now think I’ve been developing since I was a wee girl, perhaps thanks to my grandma, and it has helped me be a better mother. It has helped me be a better entrepreneur. Continue reading

Posted in Better Blogging, Business growth, Personal Growth | Tagged , , , , | 6 Comments

We no longer have to be exposed to in your face advertising; we now have OPTIONS, baby! Has no one informed the CMO of PepsiCo of these “new” phenomena? Continue reading

Posted in Content Marketing, Marketing, Relationship Marketing | Tagged , , , , , , | 3 Comments

Out of our comfort zone. If you’re really growing a successful business you should be out of it all the time. That’s what the big guns say, anyway. Damn them. I so relate. For anyone following me, you know that this past fall I pulled off, with the help of the fabulous Mompreneur Jennifer Covello of Parenting for Purpose a project the size and bandwidth of an Alabama double wide, our Mom to Mompreneur Now telesummit. Continue reading

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